Book Cover Design That Catches Everyone's Eye

People like to say that you do not judge a book by its cover. That may be true generally, but in the literary world, the fact is that most people do judge books by their cover. We live in a society where packaging is everything. The book cover is your greatest advertisement and great care should be taken to make it as stunning as possible.

It is, in fact, a good idea to work on your cover before you get down to the serious business of writing the content. It will help you to capture on the main theme of the book and keep you focused as you write.

Book covers sell books

Think about this fact for a moment. When book agents visit bookstores they do not carry a suitcase full of books with them. Most buying decisions are made on the design and sales copy of the cover. That is how important a good cover is. It has to be eye-catching and relevant.

The cover of your book has two purposes. Obviously, it is there to protect the contents, but it is also a vital selling tool. Every word on the cover must be targeted to sell what is inside. This is your best and most effective sales copy.

Factors to Consider When Designing Your Book Cover

When it comes to book designing, there are a few basic points that you should keep in mind:

• The book cover must be relevant to the matter in the book. There should be no clashing themes and concepts
•  Choosing the right colors comes next. Many eye-catching covers rely on fewer colors.
• The spine of a book is an important segment of the cover. It might have a continuation of the design that is on the front and back covers or could be a contrasting one as well. The title and the author's name should be printed clearly and as large as possible. Remember that it's the spine that faces outward and is more or less the face of the book, at least when it is standing upright in the bookshelf of a store
• Choose appropriate images but do not clutter the front cover. The title, as well as the author's name, should be clearly visible.
• The typesetting is very important to the look of the book. The font, as well as formatting, must be attractive and up to the mark
• It can be a great marketing tool to opt for book cover design with flaps. These books tend to be lighter and easier to handle. Well designed soft covers look sophisticated and are inexpensive, unlike hardback ones. The flaps can hold a lot of additional information about the book. The reviews or excerpts can go on the inner front flap while the author's information and photograph can be printed on the inner back flap. The back of the cover obviously has the blurb which gives readers a sneak-peek into the storyline of the book. These flaps can also double-up as a bookmark.

All in all, book cover designing is a specialized field and getting your book cover designed by a professional can add a lot of value to the way your book is positioned from a marketing viewpoint.